Lengthening Mascara – Clean, Buildable Definition

Beautifully defined lashes without the unnecessary extras.

Your mascara should enhance your eyes—not leave lashes feeling dry, brittle, or overloaded. Our best-selling Lengthening Mascara separates, lifts, and defines each lash with a lightweight formula that builds easily from natural everyday definition to a fuller, more dramatic look.

Coffee seed oil, sunflower oil, grape seed oil, and vitamin E help condition lashes, while carnauba wax adds flexible structure and definition. The precision brush reaches individual lashes from root to tip without creating a heavy or clumpy appearance.

The smudge-resistant formula stays beautifully in place yet removes easily at the end of the day without excessive rubbing or tugging.

Why You’ll Love It

• Visibly lifts, lengthens, and defines lashes
• Buildable color lets you customize your look
• Precision brush separates lashes without heavy clumping
• Lightweight formula feels comfortable throughout the day
• Coffee seed oil and vitamin E help condition lashes
• Carnauba wax provides flexible shape and definition
• Designed with sensitive eyes in mind
• Smudge- and flake-resistant wear
• Removes easily with a gentle makeup remover
• Available in Black and Brown
• Vegan and cruelty-free
• Made in the USA

Choose Your Shade

• Black: A rich, classic black for bold definition and greater contrast
• Brown: A softer brown for natural-looking definition, especially flattering for fair coloring, blonde hair, red hair, or understated makeup looks

How to Use

Begin at the base of your upper lashes and gently wiggle the brush from side to side as you sweep upward toward the tips. This helps coat and separate each lash.

Apply one coat for natural definition. Allow it to set briefly, then add a second coat for greater length and volume. Use the tip of the brush to reach the inner corners and lower lashes.

Remove at the end of the day with a gentle eye makeup remover.

Pro Tips

• Wipe excess mascara from the tip of the wand before applying.
• Avoid pumping the wand in and out of the tube, which can introduce air and cause the formula to dry more quickly.
• Curl lashes before applying mascara for additional lift.
• For extra definition, concentrate the second coat at the base and outer corners.
• Allow each coat to set briefly, but not dry completely, before layering.

Key Ingredients

• Coffee Seed Oil: Conditions lashes and provides antioxidant-rich botanical care
• Vitamin E: Helps moisturize and protect lashes from dryness
• Rosemary Extract: Supports healthy-looking, conditioned lashes
• Carnauba Wax: Adds flexible structure, lift, and definition
• Rice Powder and Cornstarch: Help create a smooth, lightweight finish
• Sunflower and Grape Seed Oils: Condition lashes for comfortable wear
• Chamomile Extract: Provides gentle botanical care around the delicate eye area

Ingredients

Water, *Zea Mays (Corn) Starch, *Chamomile Flower Extract, Coffee Seed Oil, *Lecithin, Mica, *Carnauba Wax, *Rice Powder, *Sunflower Seed Oil, Sunflower Tocopherol (Vitamin E), *Grape Seed Oil, *Vanilla Extract, *Oregano Leaf Extract, Thyme Extract, *Cinnamon Bark Extract, *Rosemary Flower Extract, *Goldenseal Root Extract, and *Lemon Peel Extract.

May contain (+/−): Titanium Dioxide (non-nanoparticles) and Iron Oxides.

*Certified organic ingredient.

Product Details

• Net weight: 7.5 mL (0.26 oz.)
• Available in Black and Brown
• Buildable length and definition
• Vegan
• Cruelty-free
• Gluten-free
• GMO-free
• Paraben-free
• Phthalate-free
• No synthetic fragrance or dyes
• Made in the USA

For external use only. Do not use if the eye area is irritated or infected. Discontinue use if irritation occurs. Do not share mascara.